This will be a short post (I hope!). Just a few days ago I returned from some fun in New England, and I was thinking about returning into the mountains of New Hampshire or upstate New York.
So it was with more interest than usual (I didn’t rip it up) that I opened a flyer that read”VOUS venez peut-être de GAGNER un des six forfaits escapade à Lake Placid”. This delightful and hopeful notice was followed by a website address where I could enter a code to verify that I had indeed won a package to lake Placid: www.LakePlacid/WIN .
So I did.
Or, at least, I tried.
I tried again.
I tried adding .php and .html and .asp … all to no avail. many people would have given up at this point, or much earlier, but I have a stubborn streak that you really don’t want to catch from me, and finally I figured out what was wrong; they had forgotten to print the .com in the URL. I knew what to look for, and still it took me a while. How many people would not have known that a URL is invalid without a TLD? How many people would have given up without even trying to fix the URL? And most importantly, how much money did the Lake Placid Essex County Visitors Bureau invest in designing and mailing these brochures that were missing four crucial characters? It is a mistake I am sure they will not let happen again.
When building links, one of the points that even the legions of outsourcing link-builders in India will focus on is that they will make sure to post the correct URL without typos. Your offline link-building is just as crucial. In fact, a typo in one online link doesn’t matter too much. A typo in a pamphlet that hundreds or thousands of people will read matters much more.
By the way, I did not win that package…but I should get an A for effort. And if nobody else figured out the correct URL, maybe the Lake Placid Essex County Visitors Bureau will award me the prize by default and I’ll get to do some 46er trekking.Written by David Leonhardt
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