What is the effect of a domain name on SEO?
Over at the High Rankings Forum, where I like to hang out when I have the time, this debate has burst forth (again!). It began exactly two weeks ago, and Jill Whalen, the forum’s owner, rekindled the spark by choosing it as the thread of the month in her newsletter.
On the one side, there are people who quite ardently and categorically believe that the domain name has no effect on rankings. Zero. Zilch. No way.
On the other side, there are people who swear that a domain name can make all the difference. All the way.
And there are of course, those (like me) who think the whole things is fairly non categorical and that domain names play an uncertain role.
Catch the debate here.
My suggestion for an experiment here, if anyone has more time than I to run a real-life test or two.Written by David Leonhardt
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