One of our SEO clients is getting more than her money’s worth. In fact, I should be charging her gobs more money than I am, but she is getting a whole lot extra work for free.
How does she do it? Am I a sucker? Maybe I am, but there is a method to her madness, even if she does not know it.
You see, the biggest complaint from professional SEO consultants is that clients do not follow up on their recommendations. A company might pay anywhere form $1000 to $50,000 for an SEO consultant to review their website and make recommendations, ready to follow up with additional action, but… but… but…nothing happens. In one survey of SEOs, 60% were frustrated by lack of follow-up by the client. This not only wastes the company’s consulting dollars, but it often prevents the SEO consultant from doing anything further to advance the company’s rankings.
My client, the one I mentioned above, is just the opposite. She eagerly seeks out information and I swear she passes what we call in French “nuits blanches” (look it up) following through and coming back with more questions, ideas and follow-through. It makes her project exciting and, yes, she gets more out of me than she is paying for.
You know that old adage “You get out of life what you put in”? It works for SEO consultants, too…at least those who get passionate about what they are doing. So my question for anyone reading this who plans to hire an SEO consultant, are you passionate about your website? Will you get your SEO consultant to be just as passionate about it?Written by David Leonhardt
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