David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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How not to sell SEO

I just have to share this email with you as an example of how not to sell SEO.

Hello and Good Day! OK, so it’s not a bad start.
 
I am [name withheld], SEO Manager

I was surfing through your website and realized that despite having a good design; it was not ranking on any of the search engines for most of the keywords pertaining to your domain. Let’s get one thing straight: the site in question was designed to practce HTML several years ago and certainly does not have a good design. On the other hand, despite a certain amount of neglect over the past couple years, it does retain good rankings for major search terms.
 
I was wondering if you would be interested in getting the SEO done for your website. Did he do any research on me?  Come on!
 
There is a simple equation that is applicable to the online world.
 
Ethical SEO -> Better Traffic -> Higher Sales. Ethical SEO? Spam is ethical? Hopefully that is a big enough clue for the newbiest of newbie website owners to delete this email.
 
We are an ISO Certified, SEMPO registered Online Marketing firm and have over 5 years of working experience. All the techniques used are ethical and proprietary. If this is true, ISO and SEMPO have some explaining to do.
 
In case you require any additional information, it shall be our pleasure to furnish the same.
 
I look forward to your mail.

Basically, this was a bulk mail sent to a mailing list scraped somewhere on the Web. Given that SEO is more like a sport than a science, every website needs its own custom approach. A cookie-cutter email will not make the sale, because it will never address the particulars of my website.

Well, maybe it will make the sale in some cases, where the website owner falls for such a pitch. Such is the law of the jungle, I suppose, where the lions pick off the weakest members of the herd and enjoy a tasty dinner. Just make sure you are not the one they pick off.

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7 Responses to “How not to sell SEO”

  1. Rhys (2 comments) Says:

    Hi David!

    We used to get masses of those “Your site is not optimized” spams years ago, I’m surprised the filters didn’t zorf it.

    I hope this isn’t the first splash of a new wave of this junk.

  2. Parrot Bluetooth (1 comments) Says:

    Exactly I feel too the same indeed! SEO is more like a sport than a science is a pretty true statement indeed as every website needs its own custom approah and the tactics therefore differ for two different websites. Thanks a lot for saving us from the mouth of Lion indeed!

  3. David C. (1 comments) Says:

    I totally agree.. I’ve received email like that in the past, and the easiest way to tell they are not real, is by checking their website and rankings out.. they are usually nowhere to be found, kinda funny people :)

  4. Mister Gibson (1 comments) Says:

    I gotta agree, i get bull s**t emails like this all the time, it’s annoying, but what is more annoying is that i know some poor sucker out there will fall for this crap and part with their hard earned cash, these people pick on the gullible and it’s all wrong..

  5. Jerry @ Serviced office (1 comments) Says:

    @david C, I agree with you 100%, I always do a research on the company and If I dont see the basic things in which the propose to me, implemented on their site..I just back off immediately. I have had more than 10 SEO companies, telling me that a serviced office company I previously worked for need a brand new structure. We still had traffic and to me that’s what matters.

  6. Kondiment (1 comments) Says:

    You are totally right. I am amazed you took time to read that email.
    I think no one can sell SEO only as an email result :). An email could help, but only to build a relationship. He could have told you something about your site which you did not notice – if it is something you did not notice :). Or give you some good ideas to promote your site. He would have given free information away, but certainly he would have build a relationship.

  7. Office Space Gal (1 comments) Says:

    Having worked in an SEO agency and signing up agencies, I can safely say that anyone that you first meet by email such as this, to ignore for the rest of your career :)

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