I like how Peter Lee of Work From Home Business Blog explains the benefits of deep linking:
those that go directly to a site’s internal pages and are quite different from your normal generic links. They specifically relate to user’s goals and objective in business and therefore enhances usability, which can double your sales on average.
He goes on to explain what to do to make that deep-linked page a good landing page for the whole website, including the name of the website, and easy click to the home page and an accessible search box to find anything else on the website. This makes every page is a window to the entire website.
Here is where to read more about this deep link strategy. Don’t let the dancing bananas throw you; the post is meaty indeed.Written by David Leonhardt
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