David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Archive for June, 2008

SEO definitions

Friday, June 27th, 2008

If you are new to SEO, you might be flabbergasted by all the definitions. For instance, just what is a 3-way link exchange? To me, it is a futile attempt by some webmasters to pretend they are smarter than both the algorithm engineers at Google and Google’s awesome computing power. Speaking of algorithm, do you know what that is?

I have found a great resource for SEO newbies that explains these and many more SEO terms in very simple, straightforward language. Check out the simple SEO definitions here.

 


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Broken Links and SEO Rankings

Wednesday, June 25th, 2008

Phew! I just finished removing all the broken links from this website. It would have been a fairly small undertaking if not for the blog. The blog creates hundreds of pages and the broken links can appear in comments, posts, sidebars and all sorts of hidden files. And since broken link checkers report all sorts of anomalies, such as RSS links, the list to wade through is quite large.

But it is worthwhile. A website that points to a lot of broken links is one that is not maintained. Put quite simply, if Google has the option of listing two equally relevant websites for a particular search, why would it list the one that appears not to be as up-to-date. I have no empirical evidence to show that broken links hurt ranking (if you do, please let me know), but common sense says that somewhere in the algorithm broken links play a role.

 


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Importance of Deep Linking

Monday, June 23rd, 2008

I like how Peter Lee of Work From Home Business Blog explains the benefits of deep linking:

those that go directly to a site’s internal pages and are quite different from your normal generic links. They specifically relate to user’s goals and objective in business and therefore enhances usability, which can double your sales on average.

He goes on to explain what to do to make that deep-linked page a good landing page for the whole website, including the name of the website, and easy click to the home page and an accessible search box to find anything else on the website. This makes every page is a window to the entire website.

Here is where to read more about this deep link strategy. Don’t let the dancing bananas throw you; the post is meaty indeed.

 


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