This is a poignant reminder of how the little things really do matter. It’s a story of how a $0.95 fly swatter improved Nick’s productivity by 1000%. Imagine that. No more flies buzzing around his ears, and Nick can now blog 10 times a day (although, it would appear that he has invested his newfound productivity in some other fashion).
What little irritants are getting in your way and reducing your productivity? Instead of just waving them away, only to wave them away again, and again, and again, is there a simple solution you could turn to that would remove the problem?
Now think about your website. Are there aspects that are underperforming or little impediments that are making it function less efficiently. Perhaps you ask one question too many on a form and you get fewer subscribers to your newsletter than you ought to. Or perhaps by not giving shipping charges up front, many people abandon your shopping cart. Whatever the problem, could it go away with a simple fix?
Now if you’ll pardon me, I’m off to buy a fly swatter.Written by David Leonhardt
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