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A fly swatter for your marketing
This is a poignant reminder of how the little things really do matter. It’s a story of how a $0.95 fly swatter improved Nick’s productivity by 1000%. Imagine that. No more flies buzzing around his ears, and Nick can now blog 10 times a day (although, it would appear that he has invested his newfound productivity in some other fashion).
What little irritants are getting in your way and reducing your productivity? Instead of just waving them away, only to wave them away again, and again, and again, is there a simple solution you could turn to that would remove the problem?
Now think about your website. Are there aspects that are underperforming or little impediments that are making it function less efficiently. Perhaps you ask one question too many on a form and you get fewer subscribers to your newsletter than you ought to. Or perhaps by not giving shipping charges up front, many people abandon your shopping cart. Whatever the problem, could it go away with a simple fix?
Now if you’ll pardon me, I’m off to buy a fly swatter.
Written by David Leonhardt
Grab The Bookmarketer For Your Site
May 26th, 2008 at 12:14 pm
Thanks for commenting on my post about the fly swatter and distractions!
June 12th, 2008 at 3:41 pm
I’m too off to buy a fly swatter
June 13th, 2008 at 10:03 am
Good to learn about fly flatter. I didnt hear about this before. Thanks for this nice piece of article guys. I will surely give this a try.
June 16th, 2008 at 8:00 pm
Well for me my current distraction is a new person who is turning out to be extremely special. I think I will hold off on the swatting and keep him around a bit.
June 19th, 2008 at 12:40 am
My flyswatter is a 22″ monitor. Well, it cost a bit more than .99 cents. It solved a lot of problems and I no longer wear glasses.
July 5th, 2008 at 4:58 am
I have a mchine that has a blue light and zaps the flies so I never have to sit up or move from the monitor. costs more than 99c but at $8 is still very productive.
Think of how much time you lose missing those flies with the swatter?
Mark
July 7th, 2008 at 7:34 am
Just for the record, this was supposed to be a discussion about little investments making a big difference in productivity…not a discussion about flyswatters!
July 17th, 2008 at 4:04 pm
And I though it was ideas buzzing around when I got distracted.
Get me a double handed swatter.
August 11th, 2008 at 2:16 am
Another good way to improve your productivity is to map out every single thing you’re doing every day. Give it 1 month and take a day off to evaluate what you did the past 30 days, look for patterns & things you shouldn’t do at all and I bet you will increase your productivity the next month
Dave
August 19th, 2008 at 6:36 pm
And I though it was ideas buzzing around when I got distracted.
Get me a double handed swatter.
December 6th, 2008 at 1:43 pm
Wow. Your article got me thinking about the little things that hindered my productivity in a day to day basis. I guess we all have our little flies buzzing under our ears.
Cheers!