There is nothing more precious than your reputation. What happens when one jealous ex-lover, disgruntled employee or unsatisfied customer decides to get nasty and post something snarky on the Internet about you. And horror of horrors, it shows up #4 at Google or Yahoo when somebody searches for your name or your business name?
That’s when you need an SEO campaign for reputation management. While every campaign is unique, there are a few key steps you should take.
- Make sure your own website comes up first.If you have more than one website, first and second is even better.
- Maximize the reach of your website(s); optimize two pages on each to show up in the results.
- Analyze those positive web pages already in the top 20 for your name and determine which ones could have an extra page optimized for your name.
- Analyze which positive web pages already in the top 20 for your name and determine which ones could be pushed above any negative pages through changes to the pages or through link-building.
- Analyze those neutral web pages already in the top 20 for your name and determine which ones could be made positive.
- Analyze those negative web pages already in the top 20 for your name and determine which ones could be made positive.
- Create, optimize and promote profile pages at popular user-generated content websites, such as Squidoo, MySpace and StumbleUpon.
- Create blogs in your name. If your main SEO goal is how your name or business name comes up in the search engine, host your blog at BlogSpot and/or WordPress.
Depending on your unique situation, there might be numerous other tactics you can use, as well. This list should help you get started if you want to do it yourself, or if you wish, we can help you with your online reputation management SEO campaign.Written by David Leonhardt
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