It’s official…at least according to the New York Times. Google’s market share is at 65.1%, just shy of the 66.6% that would be two-thirds of the market. That leaves precious little room for Ask and MSN to expand their market share, which must be making them very frustrated. As long as Google keeps paying attention to what people want when they are searching, I don’t see this changing. If Google gets cocky, of course, we will see a whole new ball game.
What this all means in practical terms is that the most important source of traffic for most businesses is Google. It is certainly not the only source. One could make a very tidy profit driving traffic in many other ways, both online and offline, but it would be stupid to ignore Google. All the more reason to be very careful not to do anything to your website that would run you afoul of both the letter and the spirit of Google’s webmaster guidelines.Written by David Leonhardt
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