David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Archive for January, 2008

SEO tetsimonial – Woo Hoo!

Tuesday, January 29th, 2008

When you get accolades from your clients, it’s worth sharing…and it’s not every day that an SEO company gets the kind of accolades that we have received this morning: 

Il y a aussi le fait que nous sommes, tout simplement, les premier sur Google, c’est tout un exploit qui mérite d’être félicité. Bravo à notre notre companie de référencement!. Il faut que vous sachiez que c’est d’une importance capitale”

If you don’t read French, trust me that these are mighty fine words to put spring in our step.  Or, you might try using one of those (ugh!) free translation websites.  The English would probably say something about how we roast warthogs in the bathtub, but you get what you pay for..

 


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Google Toolbar False Positives

Monday, January 28th, 2008

For some time I have been pretty much ignoring PageRank in the Google Toolbar.  I know too many sites that lost big PR on certain pages and not others or lost it across the board, all with no noticeable affect in their rankings. 

More and more I see that link pages on websites register PR 0 (solid white bar) or no PR whatsoever (solid gray bar, which used to mean a site with a penalty) but which I can see by the PR of the rest of the website and the link structure should be all countr by PR2 or PR3 if not more.

But I have been assuming that the Toolbar shows PR lower than reality, never higher.  That is, it gives lots (and lots and lots and lots) of false negatives, but never any false positives.  However, lately my faith has been shaken.  There have been a couple offers of link swaps involving pages that just intuitively should not have such a high PageRank.  Today one of them struck me as odd enough, that I though I would blog about it.

This is a home page of a website that, according to both Google and Yahoo has 2 pages and shows less than 300 backlinks at Google.  Furthermore, it is a blog with just two posts, both from 5 days ago.  How would it get to be PR5, which takes a lot more links than it once did?  And why am I suddenly getting an email for a home page link swap (becasue the savvy owner realises that he has something to capitalize on quickly before it turns to dust!)?

Don’t trust that green and white bar. 

 


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Certificate Error Message

Monday, January 28th, 2008

Have you ever been to visit a website only to get a message in your browser window saying the site has a certificate error and recommending that you do not visit the site?  I wonder how many people are scared off from this. 

One of the sites I manage has always had this problem when accessing the control panel.  I know there is no danger, so it doesn’t stop me, but it does mean an extra irritating click every time.  And it does not affect users, just me.  Yes, Microsoft has probably been watching me for years, carefully waiting for the right moment to strike.

Anyway, today I noticed that Yahoo’s SiteExplorer sub-sub-domain gives the same error.  I assume it will be “fixed” soon, but it is heartening to know that even one of the biggest websites on the planet gets this kind of annoying bug, too. 

 


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Google is Tops

Tuesday, January 8th, 2008

It’s official…at least according to the New York Times.  Google’s market share is at 65.1%, just shy of the 66.6% that would be two-thirds of the market.  That leaves precious little room for Ask and MSN to expand their market share, which must be making them very frustrated.  As long as Google keeps paying attention to what people want when they are searching, I don’t see this changing.  If Google gets cocky, of course, we will see a whole new ball game.

What this all means in practical terms is that the most important source of traffic for most businesses is Google.  It is certainly not the only source.  One could make a very tidy profit driving traffic in many other ways, both online and offline, but it would be stupid to ignore Google.  All the more reason to be very careful not to do anything to your website that would run you afoul of both the letter and the spirit of Google’s webmaster guidelines.

 


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