Most webmasters are at a total loss when they try to decide whether to do a link exchange. In fact, they are so lost that they rely on how much green is showing on the notoriously inaccurate Google Toolbar.
Here is my top-5 list of how to decide if a link exchange is worthwhile.
1. The page is cached by Google. That is the drop-dead bottom line. If it is not cached, Google can’t find it. And Google is the biggest search engine by far. If Google can’t find it, chances are that Yahoo, Ask and MSN can’t either. And chances are that real people won’t land on the page or navigate to it.
2. Relevance. The page should not be optimized for “links”. “link exchange” or “resources”, unless are searches you are targeting in your SEO efforts.
3. Relevance. The page should be relevant for the specific words you are targeting. In other words, the title tag and the heading should include at least one of the main words of the search you are targeting.
4. Relevance. The page should be on topic, regardless of specific words. If it is full of totally unrelated websites, the search engines can see that it is just a collection of random links.
5. If you can get a link on a content page, or where yours is the only external link on the page, you have struck gold!Written by David Leonhardt
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