I am being pressed to tell someone how he can quickly learn SEO.
“OK, so if they want to have their site optimized, what would be a going price for that? And what are the details of having this done? Can I find out these answers by going to your site?”
This line of questioning is not unusual from someone interested in an SEO quick start. However, my response…
The price depends on what they need to have done and how competitive the markets they are chasing are. And on who is doing it. One SEO quoted $80,000 for a job that I thought should run around $10,000 to $20,000. Or you can go offshore and easily get your website’s reputation hacked up for a mere $3000.
Although there are certainly plenty of items common to almost all SEO projects, again it depends on the website, the company and the market. It’s a lot like marketing a book…there is not one size that fits all. It’s not for nothing that you could spend weeks on end reading the numerous forums where SEO is debated and still not come out knowing what information is right and what is not, let alone what information applies to your situation and what does not. If you really want to learn SEO, the SEMPO course is the place to start, at least to avoid making serious mistakes and getting the basics down, then experience will be a good teacher over time.
Sorry, there is no simple answer and no out-of-the-box process. If there were, then everyone would apply it and there would be 1000 websites in the top 10 for every search term. Since there can be only 10, it is almost by definition the things that are new and original and above what everybody else is doing that really make the difference.Written by David Leonhardt
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