If you want to attract attention, it helps to make them think. I ran the following item in my Daily Dose of Happiness ezine:
Close your eyes and imagine you are in a room filled with soft blue light. Around you is gentle green foliage. Feel the blue. Feel the green. These colors, the hues of sky, forest and water, are known to relax people.
For more permanent stress-relief, paint your walls blue, green or a combination of the two. Since these are cool colors, they can also help keep tropical homes cool. Not recommended in Iqaluit or Hammerfest.
A fairly straightforward little item, with a touch of cuteness at the end.
Actually, it was a touch of interaction. You have no idea how many people pulled out the atlas to find out where Iqaluit and Hammerfest are located. And one Norwegian subscriber even emailed me to cheer the inclusion of her country in my ezine.
Make them think. Make them look something up, but make sure that what they have to look up is not something really important to your message, because not everybody will look it up.Written by David Leonhardt
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