David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

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Geography based directories

Have you ever noticed that some directories have a two-track navigation?  You can drill down to the appropriate category.  And you can also drill down to the apporpirate location. 

When submitting your website to such directories, always drill down as low as you can in the geography are.  Even if you are submitting a website that services the world, submit at the city level.  Even if the lowest level is not yet indexed by Google or yahoo or MSN. Here is why…

 Suppose you submit your website to http://www.wv-travel-directory.com/directory/0-world/187-cheap-air-travel/view.html .  You will get a link on that page.  If you take advantage of the deep linking opportunities (this directory allows three deep links, in addition to the home page URL), you will get 4 links all on the same page.

Suppose however, that you drill all the way down through http://www.wv-travel-directory.com/directory/10-north-america/187-cheap-air-travel/view.html , http://www.wv-travel-directory.com/directory/25-united-states/187-cheap-air-travel/view.html , http://www.wv-travel-directory.com/directory/316-new-york/187-cheap-air-travel/view.html , http://www.wv-travel-directory.com/directory/802-new-york-city/187-cheap-air-travel/view.html and submit your website at http://www.wv-travel-directory.com/directory/807-manhattan/187-cheap-air-travel/view.html .  I am, of course, assuming your offices are in Manhattan.  You get a link on the page you submitted to, plus on all the parent pages…all those pages you just navigated through.  Count them: 1 – 2 – 3 – 4 – 5 – 6.  Six links, and if you submitted three deep links for your listing, each of those links also shows up on six pages, so you get a total of 24 links.

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