David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

 

Cheery Contract

Second post today, but I can’t resist.  We have just signed another client for our freelance ghostwriting services, and this is what the client had to say when the ink was dry:

 I have to say in all my years of business I’ve never seen a contract quite so cheery!

Well, what do you expect from The Happy Guy Marketing.  Indeed, the contract is to protect everybody, not threaten them.  (Personally, I think it was the company logo – that 3-D smiley face – that made the contract seem so cheery.)

But this is a good time to discuss branding.  People react very differently to our branding.  Some think that “Happy Guy” is too light and fluffy…not ready for the big time.  Others find it refreshing.  In a business (SEO) where clients often come after having had a bad experience with a previous SEO, a name like The Happy Guy Marketing tells them right away that we are easy to deal with.  And generally, if you don’t make me eat Brussels sprouts, we are!

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One Response to “Cheery Contract”

  1. bjoeeer (1 comments) Says:

    well i can also understand the guys who think it's too "funny" and too "easy". i am a german and i prefer something traditional… you can also have a strong brand with something boring like the "bosch" logo…

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