Once upon a time, everyone wanted to get into the New York Times. Today, popular blogs carry the same weight. They can send a ton of traffic to a website they link to.
Then, with all those readers, some will also blog about the topic, sending a second wave of traffic. And the permanent links at all these blogs help send more Google and Yahoo traffic for months to come. Assuming the traffic converts, mentions in http://www.boingboing.net or http://www.perezhilton.com/ can result in overwhelming success.
Imagine a 4,891% increase in traffic from one Sunday to the next! That’s what happened not long ago when one of my clients got blogged by a top blogger (I wish I could take the credit, but this happened totally organically, which means that all the efforts of both my client and me to publicize his site opened the door indirectly, and the blogger found the information we have been publicizing ).
Remember how we always hear that content is king…then spend all day begging, buying or bartering links? Well, it’s a lot easier to get links if you have something free and worthwhile – good content.
Think of the Internet as a trade fair. Ever notice how even a non-starter can hook participants into the sales process by offering a free, unique-looking give-away?So spend a little time at http://www.boingboing.net and ask yourself,, “What could I post on my site that would be worthy of a mention here?” When it comes to content, if it’s good enough for Boing Boing, it will be good enough for anybody.Written by David Leonhardt
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