Even when one is on vacation, one never seems to be able to escape work. A case in point is when I had the chance to catch up with an old friend , Karen Hegmann, and we discovered that we are each writing our own marketing blogs. Hers is Narrative Assets, about — wait for it — marketing.
Of course, I had to check it out and right away noticed this posting about The Human Face of Web Design , which begins with: When I walk into a store, I’m usually there for one of several reasons: 1) I know exactly what I’m looking for 2) I have an idea what I’m looking for, but need more information to make my decision and 3) I have no idea what I’m looking for and just want to browse.
You can probably guess the rest, and if not, you can read it. But I did want to share with you this question: is your website designed so that everybody can easily get what they need? Even those people with no idea if they even want to make a purchase? Even those who know exactly what they want?
(As an aside, that evening I discovered that Toronto’s Pickle Barrel restaurant, a dive we would often avoid when living a couple blocks away, is now one fancy place to eat, with a really spiffed up menu. Sadly, two days later we discovered that my favorite Mr. Green Jeans has gutted its menu and taken all life out of the decor in what we were told was a TV broadcast makeover. Oh well, win some, lose some.)Written by David Leonhardt
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