Is bigger really better? Well, there is one advantage to having a bigger website – more long-tail search terms, which translates into more traffic.
Most website owners chase after the “big money” search terms: top ranking for “china dolls” or “Barbie dolls”, for example. Yet the traffic form hundreds of less-searched “long-tail search terms can be just as impressive…terms like “china dolls red and green” or “doll china miniatire umbrella”.
As I mentioned earlier, I am recommending the use of Hittail to all my clients. Reviewing the data from one client, whose website is fairly well ranked for some competitive search terms, I can see that of the 14,059 searches that brought traffic to his website in the past 19 days, 95% are three or more words long.
How do you capture long tail search term traffic?
- Create many pages, each about a slightly different topic. For instance chnia dolls with umbrellas, china dolls with hats, china dolls with baskets, etc.
- Use lots of text. The more text on the page, the more words will be searchable. For example, if someone searches for “china dolla with fruit baskets” and you have the word “fruit” on the china dioll with baskets page, you stand a chance of getting traffic from theat search.
- Make sure to have frequent uses of typical support words, such as colors and locations, “men”, “women” and “children”, and words like buy, find, hire, get, my, etc.
Cover as many bases as possible and you can benefit from the long-tail search traffic.Written by David Leonhardt
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