David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for July, 2007

Human Face of Web Design

Wednesday, July 25th, 2007

Even when one is on vacation, one never seems to be able to escape work.  A case in point is when I had the chance to catch up with an old friend , Karen Hegmann, and we discovered that we are each writing our own marketing blogs.  Hers is Narrative Assets, about — wait for it — marketing.

Of course, I had to check it out and right away noticed this posting about The Human Face of Web Design , which begins with: When I walk into a store, I’m usually there for one of several reasons: 1) I know exactly what I’m looking for 2) I have an idea what I’m looking for, but need more information to make my decision and 3) I have no idea what I’m looking for and just want to browse.  

You can probably guess the rest, and if not, you can read it.  But I did want to share with you this question: is your website designed so that everybody can easily get what they need?  Even those people with no idea if they even want to make a purchase?  Even those who know exactly what they want?

(As an aside, that evening I discovered that Toronto’s Pickle Barrel restaurant, a dive we would often avoid when living a couple blocks away, is now one fancy place to eat, with a really spiffed up menu.  Sadly, two days later we discovered that my favorite Mr. Green Jeans has gutted its menu and taken all life out of the decor in what we were told was a TV broadcast makeover.  Oh well, win some, lose some.)

 


Grab The Bookmarketer For Your Site

Managing an X-rated reputation

Wednesday, July 11th, 2007

First, this post is not what you think it it.  By the way, just what do you think it is?

This post os about My Aunt Is Hot, a blog with a stated purpose to manage the reputation of the blogger’s family name.  It seems that his “aunt” stole his name (Ziering) and he wants it back: www.MyAuntIsHot.com – Because Ziering on Google doesn’t have to be porno.

It’s actually a story worth reading.  However, I did a Google search for Ziering and so far the aunt is still hot and the blog is not.  It looks like Mr Ziering could use a fair amount of SEO to reach his stated goals.  In the meantime, at least he is having fun with the concept…and I like that.

 


Grab The Bookmarketer For Your Site

Long Tail Search Terms

Tuesday, July 10th, 2007

Is bigger really better?  Well, there is one advantage to having a bigger website – more long-tail search terms, which translates into more traffic.

Most website owners chase after the “big money” search terms: top ranking for “china dolls” or “Barbie dolls”, for example.  Yet the traffic form hundreds of less-searched “long-tail search terms can be just as impressive…terms like “china dolls red and green” or “doll china miniatire umbrella”.

As I mentioned earlier, I am recommending the use of Hittail to all my clients.   Reviewing the data from one client, whose website is fairly well ranked for some competitive search terms, I can see that of the 14,059 searches that brought traffic to his website in the past 19 days, 95% are three or more words long.

How do you capture long tail search term traffic?

  1. Create many pages, each about a slightly different topic.  For instance chnia dolls with umbrellas, china dolls with hats, china dolls with baskets, etc.
  2. Use lots of text.  The more text on the page, the more words will be searchable.  For example, if someone searches for “china dolla with fruit baskets” and you have the word “fruit” on the china dioll with baskets page, you stand a chance of getting traffic from theat search. 
  3. Make sure to have frequent uses of typical support words, such as colors and locations, “men”, “women” and “children”, and words like buy, find, hire, get, my, etc.

Cover as many bases as possible and you can benefit from the long-tail search traffic.

 


Grab The Bookmarketer For Your Site

David Leonhardt’s SEO and Social Media Marketing is proudly powered by WordPress
Entries (RSS) and Comments (RSS).

Close