David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

 

Link Exchange No-nos

Yes, even The Happy Guy can fume…but this blog post will turn a lemon of an experience into lemonade for all of us to drink.  The most frustrating, if nevertheless polite, lady I think I have ever met will give us all a lesson in how not to conduct a link exchange. 

She approached my client about doing a triangular link exchange.  Whereby our site (A) links to her site (B) and in exchange, her other site (C) links back to (A).  The concept behind this is the she can fool Google into thinking she is not doing reciprocal link exchanges.  Lol 

I have no problem with doing triangular link exchanges, but don’t think Google’s mighty computing power missed that all the sites linked to from (C) just happen to also link to (B).  

So I posted a link to (B) on our site (A) and also on another site (but I will leave that out to avoid confusion), PageRank2 and PageRank 3 pages.  She reciprocated with a link at (C) pointing to our site (A).   

So far, so good?  Not quite.  The page where she placed the link to our site (A) was a PageRank 0 page that was not cached by Google.  Now I don’t make too big a deal about PageRank, but not cached by Google means that Google will never even see it.   

So I suggested she find another page to place the link to our site.  I’ll let her own words explain her position: 

I’m sorry, I am only authorized to add links to our link pages, which have no PR. 

Maybe I can add them to some other pages (sill with no PR) to make it more worth your while and so more people will see your link? 

Let me know what you think! 

Which is just what I did.  I suggested their main links page, which still had PageRank 0, but was cached by Google and is hyperlinked from the home page through a tiny, obscure link at the bottom.   This was a superb idea that she jumped on immediately….NOT! 

I’m sorry, but [Link URL suppressed] also doesn’t have a PR. I would gladly add them there but please understand, my admin system only allows me to add links on the link pages. 

In any case, people looking through our links pages will see your link.  

OK, why do we build links.  So people can see them.  So search engines can see them.  So…well, that’s pretty much it.   The pages she had been offering were completely hidden from the search engines and almost completely hidden from humans.  Anyway, at this point it sounds like she is ready to place my link on a page that is only mostly hidden from the search engines and mostly hidden from humans.  So I ask her to confirm when it is live.  Yes, she comes back with more (very polite) excuses.  

I’m sorry, but, as I have stated, my admin system won’t allow mw to add links to any other pages apart from the link pages (the links mist go under a category) 

I hope this is ok. 

Of course, this is not OK, which is what I say. I point out that there are links right on her PR2 home page, and ours could just as easily go there, so could she please get whomever is in charge of placing those links there to put our amongst them.  What an obvious solution.  But (You knew there would be a “but”, didn’t you?)… 

1-       I don’t see any links from other companies on our link page. 

2-       I am the person who adds the links it is my job within the company, and I have an admin system which only allows links under the categories… I cannot add the links anywhere else!!!!!! 

Now, if you want remove our links because you are not happy with this you may, I hope you don’t but I’m sorry, there is absolutely nothing I can do about adding links to our home page! could lose my job! 

Please accept my apologies, I hope we can reach a cordial agreement on this matter. 

Ever polite, it still does not erase the fact that she came banging on my client’s door asking to exchange links, and then showed empty palms when it was her turn to reciprocate…and has proven to be the most steadfast excuse maker I have ever encountered. 

Oh, and yes, as a matter of fact I did remove her links.

Written by

 


Grab The Bookmarketer For Your Site

Comments are closed.

David Leonhardt’s SEO and Social Media Marketing is proudly powered by WordPress
Entries (RSS) and Comments (RSS).




Close