Over at High Rankings I just responded to a question about whether it really is necessary to have 200 – 250 words of text on your page for SEO, when the title and meta description tags are optimized. Surely a newbie question, but one that clients often bring forward based on a very quick reading of plenty of inaccurate information floating around on the Web. Here is the response I just posted
I suppose it is redundant to have nine players come up to bat when you really need no more than four (in the event you load the bases), so why not just field a team of four players?As for limiting your text to a sparse 200-250 words, why not limit your team members to anyone 5′ and under?
The answer, of course, is because only one of two teams will win any given game, and every advantage you have is good and every advantage they have is bad. Only ten of a million or two web pages will be in Google’s top ten for any given search phrase, and every advantage you have is good and every advantage they have is bad.
There is a notion that search engine rankings can be achieved primarily in a scientific manner. Science is when repeating the same action provides the same result, no matter how many time you repeat it. But SEO is more like a sport, where the rules and the players are constantly changing, and where you are competing for the prize and there can be only a handful of winners and many, many losers.Written by David Leonhardt
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