The numbers are in from Compete.com, which shows that Google is building an even bigger marketshare than ever before. Check out this chart posted on the Compete blog:
Google is everything, of course, but it comes pretty close. Remember when John Lennon said the Beatles were more popular then Jesus? Well, I wonder if somebody at the Googleplex will feel tempted to cause the same stir again.
From a more practical standpoint, this means that a top spot at Yahoo is probably worth about the same as a #2 or #3 spot at Google for the same search term. Don’t laugh – even a top spot at Ask for a high-converting search term is worth the effort. But Google is unquestionably the jackpot.
And for everyone who criticizes Google for what they do to try to keep their results relevant, you can’t argue with success.Written by David Leonhardt
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