David Leonhardt’s SEO and Social Media Marketing

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My Right to Google Rankings

I have the right to Google.  After all, I pay taxes to Google, don’t I?  And the Constitution says that I have rights to Goiogle rankings, doesn’t it?

Is it just me, or is this how most websmasters think?  The laters kerfuffle (is that how you spell it?  Is kerfuffle even a word?) began when Google’s webmaster liason Matt Cutts blogged that people should report paid links to help Google develop ways to reduce the skewing effect of paid links in their search results. 

Quite frankly, it’s a little silly to expect most people to go along with this, and Matt could probably find plenty on his own, but he  apparently wants some outside feedback to catch what he might have missed.  So what?  It’s his right to ask in his blog for any kind of feedback he wishes, just as it is my right to ask for any feedback I wish.  It’s up to people to decide whether they wish to provide that feedback.  Nobody is obliged to report anything.

But the debate is raging strong at Threadwatch and at WebProWorld.  Here are a few of the incredible things people are saying:

“Isn’t this somewhat hypocritical? Doesn’t Google sell links through AdWords?”
 

“It’s alright to sell links just as long as we’re the ones selling them. That’s the message I’ve been getting loud and clear from Google.”
 

“If I want to buy a link to generate traffic (not caring about SEO) or I want to sell a link because people want my traffic, who is Google to tell me I can’t or my site will be punished.”
 

“We don’t owe Google anything. Google owes us everything!”
 

Adwords are paid links, but they do not affect the content of anyone else’s site without their consent.  If I sell links on my site, it absolutely affects the content on Google’s site, so they have every reason to be concerned.  They have no right to stop me from selling links, but they have every reason to want to control for the effects those paid links would have on their results…which is what they are hoping to do. (Google is not threatening to punish any site.)
 

How about this comment:
 

“I think Google should show us the alternatives if they don’t want us to go down the paid link route.”
 

Considering that I have been doing SEO for , what 3 or 4 years now without buying almost (I said “almost”) any links, I think we all know how many linking alternatives there are.
And now there is an article by  iEntry CEO Rich Ord, 7 Reasons Google’s Paid Link Snitch Plan Sucks, that panders to the congregation (although at least his arguements make a little more sense, except for #6: The hypocrisy of being in the business of selling links and then asking others not to sell them is a bit much for many webmasters.

Here is my take:  It is my business and mine alone whether I sell links or not, and mine and mine alone whether I buy links or not.  It is Google’s business and Google’s business alone to decide which links, if any, will form part of its algorithm calculations.  And as much as everybody seems to think they own Google, they do not.  It might be silly or even useless to ask people to report paid links, but the vitriol and false entitlement are clearly  misplaced.

Here is my take:  It is my business and mine alone whether I sell links or not, and mine and mine alone whether I buy links or not.  It is Google’s business and Google’s business alone to decide which links, if any, will form part of its algorithm calculations.  And as much as everybody seems to think they own Google, they do not.  It might be silly or even useless to ask people to report paid links, but the vitriol and false entitlement are clearly  misplaced.

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