This is a totally new, humorous and deadly serious Internet marketing concept: BegForPost :: Why pay per post when you can beg? It’s a marketplace for those who want blog exposure and those interested in giving blog exposure. It is being reported in places like TechCrunch as an alternative to “the ethically questionable PayPerPost service that allows advertisers to pay bloggers to write about their products”. (That’s a debate for another day.)
One of the toughest problems when promoting one’s website to bloggers is finding the right ones…not just those who might be interested because they are in your niche, but those who actually are interested because they want to receive your PR material. Those adventuresome website marketers who take on that challenge waste a lot of time sending emails and filling in comments forms to bloggers who have no interest, who in turn waste a lot of time reading and deleting unwanted messages.
BegForPost is a start, but it needs something more. It needs a way for bloggers to search for webmasters who are interested in getting exposure on a topic (for guest blogs, joint ventures, free samples, etc.) It needs a way for webmasters to search for bloggers in their niche who are interested in listening.
I just took BegForPost for a spin. I had no way to know which blog to target, so I looked at whom others were targeting, picked one, and begged for a post on behalf of a client. My begging is at this point in the hands of a moderator. But how do I know if the target blogger wants to hear from my client.
This is a cool idea, but it needs a little more sophistication before it is likely to be genuinely useful. However, I will report back if my test drive ends up bearing fruit. If not, I might try again with another client.
Written by David Leonhardt
Grab The Bookmarketer For Your Site