David Leonhardt’s SEO and Social Media Marketing

Tips for better SEO (search engine optimization) and website marketing …

THE HAPPY GUY MARKETING

 

Archive for February, 2007

Offical Launch of TheBookmarketer

Monday, February 12th, 2007

The Bookmarketer free bookmarketing power tool

This is the official launch of TheBookmarketer.  It is tempting to call this a revolution in website marketing, to use the typical hype of online marketing gurus…but it’s not.  It’s not about hype, it is about substance.  It’s not a revolution, it is a big step forward in the Web 2.0 revolution that is already under way.  And it is an extraordinarily handy and easy tool to give website owners and bloggers a competitive edge. TheBookmarketer is a social bookmarking tool.  In my next post, I will give a complete rundown of social marketing, why it is important to webmasters and bloggers and how you can harness its awesome power.  In this post, I will simply explain what TheBookmarketer is, what it is not, who should use it, how it is better than several “similar” tools, and why I have gone to the effort and expense to make it so good and give it to you for free. 

WHAT THEBOOKMARKETER IS… 

 

  • TheBookmarketer helps your visitors promote your site in many ways.  

  • TheBookmarketer is a set-it-and-forget tool, a free snippet of code you have to add to your SSI or include file only once. Ever.  

  • TheBookmarketer helps you win with Google’s 2007 algorithm changes.  

  • TheBookmarketer helps build valuable one-way links to your website.  

  • TheBookmarketer helps create “natural linking” patterns that impress search engines.  

  • TheBookmarketer  helps build deep links that tell the search engines that your website has depth.  

  • TheBookmarketer draws other interested social bookmark users to your site (targeted traffic).  

WHAT THEBOOKMARKETER IS NOT…  

 

  • TheBookmarketer is not an “automated traffic machine”.  Those don’t generally give you quality traffic.  

  • TheBookmarketer is not a 0 to 60 in 5.2 link-builder.  It builds links at a speed that reflects a) the number of visitors to a page, and b) the value they get out of the content of the page.  

  • TheBookmarketer is not a guarantee of success on its own; you need quality content that others will feel is worth bookmarking for later use or for sharing with friends or colleagues.  

WHO SHOULD USE THEBOOKMARKETER… 

TheBookmarketer can help any website get wider exposure and higher search engine rankings.  However, certain types of sites stand the most to gain:   

 

  • Content-rich portals and information sites, including directories and article directories.  

  • Ezines with online archives.  

  • Blogs and online forums with always new and useful information.  

  • Ecommerce stores with descriptions of products that people might want to save for later use of share with others.  

  • Photo- or video-sharing websites.  

  • News websites, general or niche  

  • Any website with either new or useful information  

HOW THEBOOKMARKETER IS BETTER THAN “SIMILAR” TOOLS… 

Technically, you do not need a tool to prompt your visitors to social bookmark your pages.  You could add code for each social bookmarking site by hand.  The disadvantage to that is that it is a lot of work…a lot of work getting started and a lot of work keeping up-to-date when in a fast-changing field.  And you won’t be able to cover as many social bookmarking websites.  There are a handful of social bookmarking tools for webmasters around, but we made TheBookmarketer better in 5 ways:  

 

  • At this point, only TheBookmarketer has the Google Bookmarks submit link.  

  • Only TheBookmarketer allows you to check your stats (see the email form at the top of http://www.seo-writer.com/tools/bookmarker.php.  

  • The Bookmarkerter has the largest list of social bookmarking sites, offering the best reach of potential visitors and the best breadth of incoming links (and we plan to add to the list).  

  • TheBookmarketer makes the most popular sites easy to access by floating them to the top.  

  • I am committed to keeping TheBookmarketer very current so you don’t have to think about it.   

WHY I INVESTED THE EFFORT AND MONEY TO DEVELOP THEBOOKMARKETER JUST TO GIVE IT AWAY FOR FREE… 

Marketing.  It’s that simple.  We are a website marketing company and what better way to introduce ourselves to you and to those people who will be bookmarking your pages than by demonstrating our ability to help you market your website.  That is the same reason why we are committed to keeping it current for you and ensuring that it remains the very best tool possible.  See it in action at the bottom of this post…

 

 

 


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Recruiters Press Release

Thursday, February 8th, 2007

I wrote earlier about a teaser press release.  Now the main report teaser press release. Now the main report is being released.  You can view the news release online or download your report at the Online Recruiters Directory.

 


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The BookMarketer – Free Social Bookmarking Power Tool Script and Tagging Tips for Webmasters

Wednesday, February 7th, 2007

The Bookmarketer free bookmarketing power tool

I recently announced the launch of the beta edition of The BookMarketer, a new social bookmarking tool similar to a handful of others, but just a little easier to use. Already, I have made some improvements.

1. I have added Google bookmarks, and I think this is the only one to include them.  Is this important?  You bet it is.  Just pay close attention to this SiteProNews article that lays out how sites will likely be evaluated soon by Google.  SEO as we know it is finally going to get a much-needed kick in the posterior.

2. I have doubled the number of Most Popular bookmarking sites, so there are now two rows.  There will not be more than two.  This is enough.

The tool remains in beta until one additional feature is added, but already I am proud that it is “a better mousetrap”.  Hopefully that feature will be in place before the end of the week, and we can officially launch next week.

 


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MyBlogLog Face Ads

Tuesday, February 6th, 2007

This blog has been featured at MyBlogLog Face Ads as of a few hours ago (just checked my emails).  I know fame is fleeting and that my mug will soon fade, pushed aside by fresh faces, but I thought I would let you know that the post that was good enough to convince the MyBlogLog folks to put up with my face on their Face Ads page is the SEO for Reputation Management: Part II post of yesterday.

Now that I think of it, it’s ironic that I get a face link for a post about reputation management!

 


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Google Webmaster Tools Get a Makeover

Tuesday, February 6th, 2007

It looks like Google did not like being outdone by Yahoo on something related to search.  Ever since Yahoo released its Site Explorer, webmasters were rushing over to Yahoo to find out who was linking to them.  Site Explorer was much bigger than anything any other search engine was offering.

So Google added to its Webmaster Tools a backlink function, whereby you can see for each page of your website how many external links there are and exactly who is linking to which page.  This is more precision than Yahoo offers.

So how do they compare?  Well, I verified my happiness website with Google Webmaster Tools and found that it reports 20,143 external links.  Wow! 

On closer inspection, I notice a glitch.  That site has some affiliate redirect URLs, and Google seems to count more than their share.  For example, if URL A on my site redirects to TheBigAffiliateProgram, and site B also points to TheBigAffiliateProgram from its sitewide template, Google might count site B affiliate links as links to URL A.  It seems strange, but it is happening in once case, although not enough to make a dent in the stats.

Yahoo’s Site Explorer shows 12,986 inbound links to my happiness website . 

So Google shows more, and makes it easy to break down by URL.  One more thing…they let me download the entire list, whereas Yahoo makes me download 50 results at a time (If I am just missing something, perhaps someone from Yahoo can point out what I am missing, and I will amend this post!).

One caveat…to see the stats at Google, you have to prove ownership of the site, so Yahoo is still the best bet for competitive research.

 


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Testing the NoFollow Attribute

Monday, February 5th, 2007

Following my earlier post about Wikipedia: the Dead End on the Information Highway, after they added the nofollow attribute to their external links, I decided to launch a test to see whether the engines are really respecting the nofollow attribute.  So I created a page optimized for a non-existent word, with a single link pointing to it.  Let’s see if the page gets into Google’s index, and how long it takes.  I’ll keep you posted.

 


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SEO for Reputation Management: Part II

Monday, February 5th, 2007

We’ve been following Amanda and her quest to manage her online reputation when a potential client searches for her name.  We covered the first part of her strategy in SEO for Reputation Management: Part I.

Now it’s time for Amanda to take inventory.  She is actually in an enviable position.  She starts out with her own domain name, a blogspot.com blog with a blogger.com profile, contributions at a couple other group blogs, and several articles she has written (Amanda is a writer, remember?)

Remember that search engines will list one or two pages from any single domain, so to make sure the right information fills the first page (top 10 results), it requires at least five domains and at most 10.

In Amanda’s case, her domain points to her blog, so she is wasting an obvious opportunity.  If she develops her domain, she should be able to occupy two of the top spots for her name.  Her blog should be able to occupy two of the top spots and her blogger.com profile should be able to occupy just one. 

That leaves five more pages required, ideally her own writings or testimonials to her writing.  The problem with working to get some of Amanda’s best writing to the top of the rankings is that she cannot control the content or format of the pages…nor can she even be sure they will exist six month hence.

We identified those articles and group blog posts with the most likelihood of lasting, as well as a page where readers debated the merits of one of her articles, given that there is no better testimonial to the quality of a writer’s work than it’s ability to generate interest, even debate. 

 

 

 


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Blogger: User Profile: David Leonhardt

Saturday, February 3rd, 2007

Just for fun, it occurred to me that I have a profile over at Blogger.com, even though my own blog is hosted here.

 Blogger: User Profile: David Leonhardt

 


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How we cheat the system

Saturday, February 3rd, 2007

Although this blog is mostly about SEO and website marketing, we do also run a freelance writer service.  We often get asked to write term papers and research papers and even essays for entry into PhD programs.

So it was with some interest that I read this morning in Maclean’s (the Time Magazine of The Great White North), that cheating in university is on the rise.  Here is how the article begins:

When General Motors realized last week that its Chevrolet Cobalt coupes lacked sufficient airbag padding, it recalled 98,000 cars.  Hershet temporarily shut down an Ontario plant last November, recalling 25 types of candy because some may have been contaminated with salmonella.  And when Sony found out its laptop batteries tended to overheat and catch fire, it recalled 9.6 million packs before launching a “global replacement program.”

The article then goes on to explain in meticulous detail how  53% of Canadian university students, and probably even more American university students, admit to “serious cheating”.  And how a university diploma is a certification that a doctor or engineer has actually met the requirements that we expect of them (so that we can be sure that our heart surgery is in good hands and that the bridge won’t fall out from under us).

So how many tainted university diplomas have been recalled?  Hold on, just let me calculate that.  Carry a zero.  Carry another zero.  Just a minute.  Almost done.  Geez, it’s pretty close to zero.

You would almost think the universities are in cahoot with the cheating students.  But that’s OK, we cheat the system.  We refuse to cooperate with the cheaters.

Here is what I wrote to the Maclean’s letters to the editor just a few minutes ago:

Running a freelance writer agency, I can tell you that the second most-frequent writing request, after books, is for school papers.  We have even been requested to write PhD entry essays.  We respond to all such queries by refusing to help a student cheat himself (or herself) out of an education.

 


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Internet Terminology

Friday, February 2nd, 2007

Some people new to the Internet get confused by all the virtual terminology.  This article on Internet Terminology should help.

 


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