What does website conversion have to do with SEO? Nothing…unless you want people to do something when they click on your listing.
Fortunately, Google is providing two new tools to help you. The first is the AdWords Optimizer, which is meant for their PPC programs, but can help with any landing page. For the moment, Optimizer is in an invitation-only beta phase. (I’m number 500 gazillion on the waiting list).
In the meantime, Google is providing a demo video which is free for anyone to view. The second half of the video talks about AdWords Optimizer, but the first half gives you some superb tips on conversions from the world’s biggest search engine. Not bad for the price of reading this blog post. Here’s where you can view the Website Optimizer Overview Demo video.Written by David Leonhardt
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