Anyone whose business depends on trust and credibility needs to be concerned about reputation management. Most people don’t give two thoughts to the search engines when they think of protecting or enhancing their good names. But consider where you would go to check up on someone you plan to trust with a valuable project. That’s right…Google, Yahoo, Ask, MSN.
This SEO for reputation management blog series will interest you if you are…
- an accountant
- a lawyer
- a therapist, naturopath or any other health service provider
- and SEO specialist
- a consultant of any kind
- a personal trainer
- a writer or editor
- an artist of any kind
- a web designer or programmer
- a virtual assistant
- a home inspector
- anyone else in the service sector
What do people find when they Google your name? One writer (let’s call her “Amanda”) came to us because they found her blog in the top two spots, but in positions 3 and 4 they found a very disparaging blog post. (Blogging is about being real; it does not have to be about being rude!)
Obviously, she wanted to move that blog post down, out of Google’s top ten for her name. That’s not how SEO works. SEO is about moving a website up in the rankings, not down. The only way to move a website out of Google’s top ten, is by moving ten web pages ahead of it into Google’s top ten. We told Amanda that we could help restore her maligned reputation using SEO techniques.
We knew what Amanda did not want potential clients to see when they Googled her name. Amanda’s reputation management SEO campaign began by identifying what she did want them to see:
- Her own website that lays out her credentials in a professional manner, so that potential clients see that they would be dealing with a professional in whom they can trust their project.
- Samples of her work, so that potential clients see the quality of her work (easy for a writer, as well as for an artist; much harder for a medical practitioner or an accountant.
- Testimonials. Better yet, rave reviews. Any third-party testaments to the quality of her work and her professionalism.
This is David Leonhardt, of The Happy Guy Marketing.
Written by David Leonhardt
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