Yesterday, a client asked my how to use AdWords to advance her SEO campaign. The idea had come highly recommended.
The short answer is, well, you can’t. Sorry for the misleading title, but that’s how the question usually comes phrased. But it just cannot be done. Google values the integrity of its search results too much to allow monetary considerations influence them. Yes, you can believe it, because if people lose confidence in Google’s search results (ordinary people, not frustrated webmasters), there will be no more monetary considerations.Written by David Leonhardt
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